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CAR finance provider, Oodle, has extended its digital services with the launch of OodlePay. A digital wallet that allows consumers to secure finance before continuing their purchase journey either online or at a dealership.

OodlePay gives consumers pre-approved car finance, meaning they begin shopping with a budget in hand, giving them more control and equipping them with the information they need.

Phil Williams, Managing Director at Oodle said: “For dealers, it’s all about getting more customers and increasing revenue. Dealers who partner with Oodle and use its POS finance solution can then access a number of extra benefits, including membership to a free online marketplace to promote stock, and ready-to-buy customers. We effectively take on the role of generating footfall and dealers can provide the expertise and service to help buyers into the best car for them.”

Consumers can download the OodlePay app or access via desktop to apply for pre-approved finance. The Oodle team supports the customer through the whole car buying process.

Oodle approved dealers then have pre-approved customers walking through their doors. Williams added: “We really do see this finance-first, omni-channel approach as the future of the car finance industry. For us, it’s about creating a set of standards and methods that ultimately deliver the best possible customer outcomes.”

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