Multichannel marketing automation engine will power more timely, relevant and personalised communications with customers and prospective car buyers. GDPR-compliant marketing campaigns will now be sent to the right individual, at the right time, with a wholly individual message.
Development will house workshop and refurbishment facilities, as well as secure storage, vehicle inspection, a logistics management base as well as a state-of-the-art imaging studio to support its online auction operation.
New dual branded facility showcases both brands and accommodates more than 100 approved used cars as well as a complete line up of new vehicles.
LEASING & FINANCE
SMF sees grwoth in an expanding sector of car buyers who, despite showing evidence of affordability, are being isolated from mainstream borrowing.
Dealers and brokers are in pole position to help lenders to gain the distribution they need to link their finance with would-be car buyers who need an affordable repayment option to help them to finalise their purchase, said Jigsaw Finance
AFTERMARKET & WORKSHOP
Dealer group hosted the final of its 2019 Elite Technician competition to recognise and reward outstanding performance.
As well as improving the customer experience, the new integrated service provides dealers with a key opportunity to maximise upselling by highlighting work that falls outside the Service Plan cover.
Despite the opportunity to upsell and build invaluable brand loyalty, just 35% of those surveyed said the features were clearly explained to them during the sales process, and only a third are being given a demonstration.
Customer prospects are being marked as lost leads by sales staff at franchised dealerships even though they may still be looking to buy a vehicle.
Having rejoined Mitsubishi at the beginning of this year Catherine Perrin has been appointed Regional Network Development Manager, responsible for securing and working with new dealer partners and developing the UK network.
With fewer young technicians entering the trade than there are retiring, accompanied by the escalation of new vehicle technology, the industry is experiencing a skills shortage.