MOST POPULAR
Six things car buyers are considering
The days of fast, flash car purchases may be largely over, but Britons are still getting their heads turned for emotional, as well as practical, reasons.
NEWS
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Lookers wins Kia seal of approval
Sales award follows successful few months for Lookers Kia Stockport, which also won a regional award in November for its work with the Motability Car Scheme.
Record turnout reflects increased interest in remarketing
There has been growing momentum behind the VRA for some time now with increased membership and a higher profile for the organisation.
LEASING & FINANCE
Non-prime business targeted by SMF
SMF sees grwoth in an expanding sector of car buyers who, despite showing evidence of affordability, are being isolated from mainstream borrowing.
Dealers are key to sourcing finance options
Dealers and brokers are in pole position to help lenders to gain the distribution they need to link their finance with would-be car buyers who need an affordable repayment option to help them to finalise their purchase, said Jigsaw Finance
AFTERMARKET & WORKSHOP
Sytner hosts technicians’ challenge
Dealer group hosted the final of its 2019 Elite Technician competition to recognise and reward outstanding performance.
Partnership opens up sales and service opportunities
As well as improving the customer experience, the new integrated service provides dealers with a key opportunity to maximise upselling by highlighting work that falls outside the Service Plan cover.
DEALER INSIGHTS
Mind your technology language
Despite the opportunity to upsell and build invaluable brand loyalty, just 35% of those surveyed said the features were clearly explained to them during the sales process, and only a third are being given a demonstration.
Don’t risk lost leads
Customer prospects are being marked as lost leads by sales staff at franchised dealerships even though they may still be looking to buy a vehicle.
JOBS
Careful who you employ
Full employment and poor recruitment policies as major contributors to unacceptably high levels of staff turnover across the motor retail sector.
Perrin takes up network development role
Having rejoined Mitsubishi at the beginning of this year Catherine Perrin has been appointed Regional Network Development Manager, responsible for securing and working with new dealer partners and developing the UK network.
