When it comes to their customer communications, compared to pre-COVID-19, 28% of firms said they’re sending more businesses messages to potential and existing customers, while almost half are sending the same amount (48.5%). One in ten businesses said they’re sending fewer messages right now (13%).
Dealers must take a short-term approach to immediate challenges, as well as a long-term view of paradigm shifts within the marketplace, the report provides a strong platform for dealers building into 2021 and beyond.
LEASING & FINANCE
Mann Island Finance Managing Director John Hughes is keen to ensure that dealers recognise that the positive approach to dealer finance as a facilitator of sales seen in recent weeks can pay long-term dividends.
Between January and September this year, Alphera has seen a 75% year-on-year growth in user numbers for its MyFinance platform which gives customers the ability to ‘self-serve’ and manage their finance agreement online. More than a quarter of its UK customers are managing their finance agreements online.
AFTERMARKET & WORKSHOP
Tool could have a significant impact on conversion rates. Marketing Delivery surveyed motorists across the UK and found that 60% were more likely to book aftersales work with a workshop that sends them a timely reminder ahead of a service or MOT due date.
There have been a number of noticeable trends that have developed as a result of lockdown, furloughing and rapidly changing business priorities including changing how users are interacting with their fleet and workshop software.
Automotive digitalisation specialist RTC has cautioned that, with no end in sight to coronavirus-related disruption, dealers need to embed stability into their business models for the long term rather than expect to get ‘back to normal’ on 2 December.
In terms of seller perceptions, the areas of advantage held by independent dealers were in; trust, transparency, friendliness, helpfulness, care and morals.
Richard Hargraves will work closely with chief executive John Tordoff, supporting the operations board in managing the group’s 48 dealerships from Yorkshire and the North East to Derbyshire, Lincolnshire and Nottinghamshire.
New network development chief will focus on developing the brand’s representation across the country and will drive long term commercial improvements across the network.