The days of fast, flash car purchases may be largely over, but Britons are still getting their heads turned for emotional, as well as practical, reasons.
Sales award follows successful few months for Lookers Kia Stockport, which also won a regional award in November for its work with the Motability Car Scheme.
There has been growing momentum behind the VRA for some time now with increased membership and a higher profile for the organisation.
LEASING & FINANCE
SMF sees grwoth in an expanding sector of car buyers who, despite showing evidence of affordability, are being isolated from mainstream borrowing.
Dealers and brokers are in pole position to help lenders to gain the distribution they need to link their finance with would-be car buyers who need an affordable repayment option to help them to finalise their purchase, said Jigsaw Finance
AFTERMARKET & WORKSHOP
Dealer group hosted the final of its 2019 Elite Technician competition to recognise and reward outstanding performance.
As well as improving the customer experience, the new integrated service provides dealers with a key opportunity to maximise upselling by highlighting work that falls outside the Service Plan cover.
Despite the opportunity to upsell and build invaluable brand loyalty, just 35% of those surveyed said the features were clearly explained to them during the sales process, and only a third are being given a demonstration.
Customer prospects are being marked as lost leads by sales staff at franchised dealerships even though they may still be looking to buy a vehicle.
Full employment and poor recruitment policies as major contributors to unacceptably high levels of staff turnover across the motor retail sector.
Having rejoined Mitsubishi at the beginning of this year Catherine Perrin has been appointed Regional Network Development Manager, responsible for securing and working with new dealer partners and developing the UK network.