NEWS
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VW aces it with Golf R
Possibly one of the most fun cars to drive on the road. The Golf R is the flagship of the Golf product line and this fifth edition of the performance hatchback is also the most powerful production Golf to date.
Aftersales will come to the fore as dealers embrace an experience-led...
There is no longer a need to choose between retail and aftersales when setting business priorities – instead, the key is to adopt a flexible, customer-centric model that focuses on fulfilling customer needs across all channels and over a longer period, not just a single event.
LEASING & FINANCE
Experian delivers car finance eligibility to the automotive market
For the first time in the car finance market, eligibility will now be available, providing insight into a potential customer’s suitability for lending, so improving the sales journey for dealers, lenders, and potential customers.
Are sales teams the biggest barrier to increasing finance take up?
Once the supply of new cars begins to flow more freely, triggering more part exchanges being brought into the market, it is unlikely chassis profits will be maintained. Dealerships will have to increase those profit margins through add-ons, one of the most important being vehicle finance.
AFTERMARKET & WORKSHOP
Aftersales will come to the fore as dealers embrace an experience-led...
There is no longer a need to choose between retail and aftersales when setting business priorities – instead, the key is to adopt a flexible, customer-centric model that focuses on fulfilling customer needs across all channels and over a longer period, not just a single event.
Andrew Shipp Motors first to adopt RAC EV Warranty
The RAC Electric Vehicle Warranty was introduced in late 2020 and can be applied to any used EV or hybrid of any kind up to a maximum of eight years old and with 80,000 miles on the clock at the time of purchase. Cover can be for a variety of periods up to 24 months and up to a limit of the vehicle purchase price.
DEALER INSIGHTS
The financial benefit of online sales
Data indicates that, as per 2020, based on an annual used car market of 6.75 million sales, the industry could save £9.5 billion each year. Even a more conservative approach, based on a phased 30% transition to greater online selling, the sector could save £4.7 billion.
With digital, the mountain must move
With only 40% of us going as far as actually visiting a manufacturer’s website during our purchase journey, carmakers can no longer rely on people going to their brand, instead the brand must actively engage them first. In other words, the mountain must move to meet the customer on their turf – most likely on ecosystems such as Facebook or Amazon.
JOBS
Snows appoints new Sales Manager at Mazda Chichester
Rabbetts started his career in 2001 as a trainee with Cambridge Garage Volvo and was headhunted a year later by White Rose Volkswagen in Petersfield. By 2011 he was General Sales Manager, running split sites for both its new and used vehicles.
Lookers creates new role to drive EV strategy
A veteran of the company, Hall started working at Lookers as a trainee assistant in the VAG Oldham showroom and was recently working as a Franchise Director. He will head up the group’s strategy on electric vehicles and sustainability.
