Berman replaces Mark Herbert who left the business after less than a year in the role after taking over from long-standing CEO Trevor Finn who left Pendragon a year ago.
Dealers need to reassess the way they use Facebook ads to create greater engagement with in-market new and used cars buyers using Facebook and Instagram.
LEASING & FINANCE
Startline Motor Finance believes more needs to be done to meet the requirements of diverse groups of used car buyers.
AFTERMARKET & WORKSHOP
Further expansion plans are aimed at recruiting 170 new dealers this year to reach a projected total of 1,570. Last year, the network added 358 dealers and recorded an overall 6% rise in warranty sales.
There are now nearly 30,000 fleets and more than 1200 workshops using the platform, with the company projecting a current run-rate of 5,000,000 job sheets per year, and growing.
What can the automotive market expect in 2020? Whatever happens, the new Government will not be allowed to forget the importance of the Automotive sector to the UK economy.
The aim of the codes is to create an industry which reflect these values. The codes are made up of the new car code, the vehicle sales code, the vehicle warranty products code and the service and repair code.
New network development chief will focus on developing the brand’s representation across the country and will drive long term commercial improvements across the network.
Former VW Group, Daimler and Toyota exec joins group as Commercial Vehicle Director.