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Four market disruptors and five digital engagement techniques to boost service...
While a rising percentage of a dealership’s service customers may not have bought their car from them, they are living or working close by, and could become service customers if digital techniques are used to attract and engage their attention.
NEWS
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Ssangyong plans rapid growth of dealer network
Brand to focus on filling open points will help the network generate more awareness for SsangYong, give buyers more confidence in the business and sell more cars.
Infiniti launches online sales platform
Buy Online uses GForces’ ecommerce platform, NetDirector Auto-e. The partnership marks the first time the full suite of GForces ecommerce tools has been deployed for an OEM’s retail network in the UK.
LEASING & FINANCE
Finance popularity helps grow used car market
Lead management expert Dealerweb said that finance penetration jumped by 2.1% to 46% in April against the same month in 2018. It marked a 6.4% increase in used car finance sales as dealers continued to focus on used revenues.
GDPR fears unfounded
Concerns that putting tougher and more compliant processes in place would lead to a slight decrease in conversions look to be unfounded with a slight increase on online motor finance detected.,
AFTERMARKET & WORKSHOP
Collinson becomes a master of his trade
Kris Collinson, 24, has progressed through the ranks at Simon Bailes Peugeot to become one of the youngest in the UK to achieve Master Technician status.
Vauxhall Finance awards Aston Barclay remarketing contract
From May Aston Barclay will manage up to 5,000 used cars each year, which are a mix of contract hire and PCP returns, as well as voluntary terminations and repossessions.
DEALER INSIGHTS
Four market disruptors and five digital engagement techniques to boost service...
While a rising percentage of a dealership’s service customers may not have bought their car from them, they are living or working close by, and could become service customers if digital techniques are used to attract and engage their attention.
Nine facts you probably didn’t know about GPS and telematics
Gaining access to telematics information on-demand paved the way for advanced management systems that can improve our driving experience, increase fuel efficiency and reduce maintenance costs.
JOBS
Top finance man joins Cazoo as CFO
Having raised over £30 million late last year, Cazoo is seeking to transform the used car market in the UK and plans to launch by the end of this year.
New CEO keeps it in the family
New Available Car CEO is the grandson of business founder Vernon Ford and the son of current business owners Graham and Alison Bell.
