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Six reasons why alternative fuel vehicle sales will rise
Fossil-fuel powered vehicle sales will drop, and alternative fuel vehicles sales supplant them over the next 10-15 years.
NEWS
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Digital marketing: Dealers should set minimum standards
While manufacturers insist on corporate showroom identity it is remarkable that it is still rare for a manufacturer to stipulate standards – of any kind – for dealers’ outbound digital marketing activity.
DS mission to boost brand awareness
Network will continue to grow and with a new flagship site opening in Chiswick, West London, at the beginning of next year.
LEASING & FINANCE
GDPR fears unfounded
Concerns that putting tougher and more compliant processes in place would lead to a slight decrease in conversions look to be unfounded with a slight increase on online motor finance detected.,
Non-prime business targeted by SMF
SMF sees grwoth in an expanding sector of car buyers who, despite showing evidence of affordability, are being isolated from mainstream borrowing.
AFTERMARKET & WORKSHOP
Service departments need to get tech savvy
Closing technology usage gaps will enable dealerships to increase service and sales revenue, while simultaneously increasing customer satisfaction.
MG launches aftersales portal
Online tool offers wide range of aftersales functions will be addressed and improved, such as instant access to marketing material, parts pricing information, dispatch lead times as well as product codes.
DEALER INSIGHTS
Digital marketing: Dealers should set minimum standards
While manufacturers insist on corporate showroom identity it is remarkable that it is still rare for a manufacturer to stipulate standards – of any kind – for dealers’ outbound digital marketing activity.
Technology for used cars now and in the future
There are many advantages to buying a used car, notably less depreciation, paying less for additional features and cheaper repairs, but what if they are short on the latest technology?
JOBS
New MD for Nissan GB
New chief is based at Nissan’s Maple Cross head office and will report to Ken Ramirez, Senior Vice President for Sales and Marketing in Nissan Europe.
Volvo MD takes new role in Sweden
Jon Wakefield is promoted to the role of Managing Director, Volvo Sweden, and will work closely with the newly appointed Senior Vice President of Global Commercial Operations, Bjorn Anwall, in the integration and management of Volvo across the EMEA region.
