MOST POPULAR
Hartwell moves forward with Force24
Multichannel marketing automation engine will power more timely, relevant and personalised communications with customers and prospective car buyers. GDPR-compliant marketing campaigns will now be sent to the right individual, at the right time, with a wholly individual message.
NEWS
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SMH to open new operations centre
Development will house workshop and refurbishment facilities, as well as secure storage, vehicle inspection, a logistics management base as well as a state-of-the-art imaging studio to support its online auction operation.
Westover scores with new JLR showroom
New dual branded facility showcases both brands and accommodates more than 100 approved used cars as well as a complete line up of new vehicles.
LEASING & FINANCE
Non-prime business targeted by SMF
SMF sees grwoth in an expanding sector of car buyers who, despite showing evidence of affordability, are being isolated from mainstream borrowing.
Dealers are key to sourcing finance options
Dealers and brokers are in pole position to help lenders to gain the distribution they need to link their finance with would-be car buyers who need an affordable repayment option to help them to finalise their purchase, said Jigsaw Finance
AFTERMARKET & WORKSHOP
Sytner hosts technicians’ challenge
Dealer group hosted the final of its 2019 Elite Technician competition to recognise and reward outstanding performance.
Partnership opens up sales and service opportunities
As well as improving the customer experience, the new integrated service provides dealers with a key opportunity to maximise upselling by highlighting work that falls outside the Service Plan cover.
DEALER INSIGHTS
Mind your technology language
Despite the opportunity to upsell and build invaluable brand loyalty, just 35% of those surveyed said the features were clearly explained to them during the sales process, and only a third are being given a demonstration.
Don’t risk lost leads
Customer prospects are being marked as lost leads by sales staff at franchised dealerships even though they may still be looking to buy a vehicle.
JOBS
Perrin takes up network development role
Having rejoined Mitsubishi at the beginning of this year Catherine Perrin has been appointed Regional Network Development Manager, responsible for securing and working with new dealer partners and developing the UK network.
Don’t get caught in the skills crunch
With fewer young technicians entering the trade than there are retiring, accompanied by the escalation of new vehicle technology, the industry is experiencing a skills shortage.
