EMBRACING omnichannel ecommerce should be a priority for dealers wanting to remain competitive in 2020.
That’s the message from GForces which reported that during what is often considered the quietest week of the year by retailers – December 20th – 26th – there were 110 transactions made through its Auto-e platform.
Of these sales, 56% of these were completed via mobile and 50% took place out of hours. 15 retailers saw sales between Christmas Day and Boxing Day.
The data also shows that a significant proportion of the top 200 dealers are not just GForces clients, but embracing online vehicle sales.
One-in-five of the top 200 dealers now subscribes to a GForces ecommerce platform. With a 24/7 sales presence, and ready to capitalise on the growing consumer appetite for purchasing vehicles online.
Paul Stokes, Head of Online Retailing for GForces, said: “At a time of year when many physical dealerships were closed or operating reduced opening hours, NetDirector Auto-e enabled numerous transactions.
“For the period between December 20th and December 26th, some of our clients saw activity that accounted for a third of their sales for the entire month.”
He added that customers are increasingly seeking their next vehicle purchase from the comfort of their own home, most likely browsing on a mobile, at a time that suited them.
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