Nearly half (48%) of mainstream brand owners said they would consider buying from a new entrant if prices were up to £3,000 cheaper, while a further 27% said they would switch if they were more than £3,000 lower. Owners of prestige cars were also willing to change with over a third (34%) saying they would switch if prices were at least £3,000 cheaper, while 41% would consider savings of over £3,000.
Dealers indicated the effectiveness of the ZEV Mandate in encouraging consumer EV sales will be negated by the government’s decision to push back its 2030 ban on new internal combustion engine (ICE) vehicle sales until 2035, giving consumers more time to consider transitioning.
Study reveals that some franchised dealers already stand a higher chance of winning incremental new car sales than others by having processes in place which address the changing needs of customers, many of whom will be making their first major purchase since the start of the cost of living crisis.
Research reveals just how big an impact specialist online car buying services are having on dealer part-exchange volumes, at a time when used cars are in short supply
When it came to purchasing a car in 2022, most buyers (44%) only travelled up to five miles to visit a franchised dealership, while over a quarter (28%) were prepared to travel between five and 15 miles. However, buyers prepared to travel over 30 miles fell year-on-year from 21% to 16.5%.
Research has identified over three-quarters of lapsed customers either have made no plans to get their cars serviced, are unaware of the need to do so, or have already gone elsewhere. Each of these is a missed opportunity for dealers which can be easily rectified by having robust processes in place to promote servicing work for each and every new and used car sale.
Resolution software platform was developed by JudgeService for its clients in the hospitality sector as a complaints management tool, enabling hotels to capture live feedback and customer reviews in one place, where performance can then be analysed and issues resolved.
Research of over 3,000 car buyers – for the forthcoming State of the Nation III Report – found nearly half (46%) have a view on what’s appropriate apparel for sales staff. Shirts and ties are the first choice for most (25%), followed by polo shirts (18%). While a full-on uniform only appeals to a tiny minority of buyers (3%).
When asked whether pump prices, which spiralled to record highs this summer, affected their current motoring habits, 40% of motorists said they were driving less, while nearly a third (31%) admitted they were choosing to absorb the costs.
Despite some car brands quoting long delivery times, 76% say they are happy to wait for their first choice. Only 16% say they will consider an alternative new vehicle from a different brand to beat long lead times, while only 8% say they will consider buying a used car instead.
