RESEARCH by JudgeService has found over three-quarters of buyers know there is a global semiconductor shortage and are prepared to wait for their next new car.
Furthermore, the research finds only a small number expect to switch from new to used to avoid long waits.
JudgeService’s forthcoming State of the Nation III annual report analyses the views of over 3,000 car buyers who purchased within the last three years.
Awareness of the delays in new car deliveries, caused by the shortage of chips and other materials, is high with 85% of buyers saying they know about it.
Yet despite some car brands quoting long delivery times, 76% say they are happy to wait for their first choice. Only 16% say they will consider an alternative new vehicle from a different brand to beat long lead times, while only 8% say they will consider buying a used car instead.
“New car buyers want to stay as new car buyers, they don’t want to compromise by buying used, even though they know they face lead times stretching for over several months,” said Neil Addley, managing director of JudgeService.
“This is welcome news for franchised dealers as it suggests new car buying decisions will be made and orders taken regardless of supply issues.
“Buyers know they’re in for a long wait but are relaxed about it because they don’t want to compromise on their new car choice,” he said.
The JudgeService State of the Nation III report will be published next month.
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