Mike Johnstone has joined Volvo with the new role of marketing strategy director, tasked with implementing an integrated marketing strategy.
He joins Volvo from his most recent role as international director of marketing for Harley-Davidson.
Johnstone said: “With Volvo’s new range of premium cars – and with more desirable products just around the corner – now is the perfect time to help the company market these cars to a new, wider audience.”
Jon Wakefield, managing director of Volvo Car UK, added: “Volvo is expanding rapidly in the UK, and we have the rare opportunity to introduce an entirely new product portfolio to an entirely new type of customer. Mike’s expertise will be invaluable in achieving this, and I am delighted to have him on board.”
Leave A Comment