LOOKERS has kicked off a £2.3 million investment programme to enhance its established franchised Volvo dealership in Chelmsford, Essex, as part of a newly-strengthened partnership with Volvo.
Lookers said that the extensive programme works at Baynes Place in the city would create a bright, modern state-of-the-art facility that would put customers at the heart of an exciting and innovative retail experience that would perfectly showcase the dynamic Swedish brand’s growing portfolio of all-electric vehicles.
Featuring the latest suite of new Volvo models including the pure electric XC40 and plug-in hybrids, as well as Volvo Selekt Approved Used vehicles, servicing, MOT tests and repairs, the new-look showroom will feature Volvo’s signature lounge area, complete with Scandinavian furniture, free Wi-Fi and Swedish cakes and coffee.
Work at the site, which will remain open throughout, is expected to complete by the end of the year. Designed for a sustainable future and incorporating a wide range of eco-friendly features, including a suite of EV charges, solar panels and a signature lounge featuring striking Scandinavian furniture, the new dealership will prioritise the exacting needs of future-focused drivers of this premium brand.
Lookers announced in May that it had acquired Waterhouse Chelmsford Volvo, adding 40 staff to its expanding Volvo teams with plans for a multimillion-pound refurbishment at the site. The acquisition of Waterhouse Chelmsford Volvo brought Lookers’ Volvo portfolio to five UK sites, alongside Colchester, Stockport and Glasgow in addition to Polestar Spaces and aftersales businesses in Manchester and Glasgow.
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