LEMON Penguin, a new garage services programme launched by Fleet Assist, combines the purchasing power of its extensive UK network of Service, Maintenance and Repair premises to give the independent garages within its network access to purchasing ability and commercial rates which are normally reserved for larger, franchised businesses.
By allowing all garages within its network access to competitive supply arrangements across a range of key retailers at advantageous rates, Fleet Assist is providing a level playing field for all operators within its network, ensuring a parity of pricing and service provision across its network of more than 5,200 franchised and independent dealers located across the whole of the UK.
Given the inflationary pressures all garages are facing, it’s a good time to offer them a range of services using the combined purchasing power of the network to assist in the management of costs.
A key differentiator of the scheme compared to those run by other network providers in the market is that there are no constraints on the use the products or services solely in connection with Fleet Assist customers service maintenance and repair work. This ensures that down-time is not adversely affected by any stipulated supply route and is complimentary to the garages’ existing arrangements.
Karen Ewer, head of business development at Fleet Assist said: “The launch of Lemon Penguin allows our entire network to access competitive supply arrangements across a broad range of retailers, from oil and lubricant suppliers, technician training schemes, courtesy car providers and even EV charge point providers. It is important to Fleet Assist that our customers receive the same excellent levels of service wherever they are in the country, and Lemon Penguin has been designed from the ground up to help our network to deliver this.”
Fleet Assist ensures that consistent levels of service are delivered nationwide for more than 850,000 fleet drivers. Lemon Penguin is a major new asset for garages within its network, as it allows all businesses of any size to offer a wide range of products and services to their customers, at competitive prices.
Lemon Penguin has been designed in collaboration with Fleet Assist’s network to ensure that the products and services available are guaranteed to be of benefit to users. Additional suppliers and services are being added to the program on a constant basis, ensuring that garages are not left behind in a rapidly changing marketplace.
“While larger franchised garages have historically been able to access preferential rates on products and services for customers, by combining the purchasing power of our thousands of independent garages into a single buying program, we can ensure that every business within our network has ac
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