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CUSTOMERS can now get a clearer view of their financing options without affecting their credit score, following a new partnership between Experian and Codeweavers.

For the first time in the car finance market, eligibility will now be available, providing insight into a potential customer’s suitability for lending, so improving the sales journey for dealers, lenders, and potential customers.

Dealers and lenders using the Codeweavers platform will now see what lending the customer would be preapproved for – or a percentage likelihood of them being accepted – along with the real rate that will be offered.

Eligibility gives dealers and lenders the ability to identify customers that are likely to be accepted much earlier in the journey, removing applications that would later be declined, saving time and costs and helping boost conversion and acceptance rates.

For customers, it means they have a clearer picture of the financing options available to them – without it affecting their credit score – giving them the confidence to go ahead with their purchase.

Gerardo Montoya, Head of Automotive, Experian UK and Ireland said: “We have seen the success eligibility was brought to the personal finance and mortgage market. The combination of the Codeweavers’ platform, major lenders in the sector and our technology will mean better outcomes for both dealers, lenders and their customers, heralding a new way for people to secure their new vehicle and providing them with confidence they are getting the best deal available.”

Andrew Gill, Head of Lenders Products, Codeweavers, said: “The opportunity to improve the car buying experience is always advantageous, and with this joint solution between Experian and ourselves, we get to improve it for lenders, retailers, and their customers within one feature. This feature will help improve efficiencies online and offline and provide better transparency to end customers.”

 The solution will also support dealers in meeting new requirements from the Financial Conduct Authority (FCA), which came into force in January. By using eligibility, dealers will be able to show compliance with the new rules, which bans discretionary commission models linked to the interest rate offered to the customer.

Experian has already revolutionised how prospective customers shop in the loans, credit cards and mortgage market. Eligibility uses a ‘soft-search’ to calculate what likelihood a customer has of being approved for credit, so there is no impact on their credit score or future credit applications. The solution can be delivered across channels such as online or in-dealership.

Codeweavers provide commerce solutions and finance software to support and connect the car sales process for manufacturers, dealers and lenders.

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