The RAC are aiming to get in on HPI and Experian’s act, with the launch of their own branded version of dealer used car history checks, under the banner of RAC Car Passport.
The RAC say their product matches the established players in the sector but is 50% cheaper and offers the credibility of the RAC brand.
As an initial promo, RAC Car Passport checks will cost dealers £1 each until the end of March and after that they will cost £2.99 standard price, £2.49 for 5,000 checks or more, £1.99 for 10,000 plus and from 99p above 50,000.
Key features include customer-facing, downloadable RAC Car Passport documentation designed to maximise the credibility of the check, £10,000 of insurance that can be increased to up to £50,000 to protect higher value vehicles, and a mileage adjusted valuation that can be upgraded to a Glass’s valuation for an additional cost.
Talking about the launch, Robert Diamond, managing director of Motoring Services at the RAC, said, “This is a market that has suffered from a lack of competition for some time and, we believe, dealers have been paying too much for used car history checks as a result. RAC Car Passport for dealers marks a departure. It uses exactly the same data sources as other provenance checks and is effectively identical in specification but offers a much lower cost and the high level of credibility of the RAC name. Dealers will instantly recognise that being able to show a used car buyer an RAC Car Passport check will have much more credibility than our competitors, whose brand names mean little to most members of the public. An RAC Car Passport check has a genuine value to the consumer as part of the car sale, we believe. It is something that adds a high degree of trust.”
Diamond adds, “Switching away from your current used car history provider needs to be as easy as possible, so our online systems are designed to make it simple for dealers to make that move. It is worth underlining that we have been offering a version of RAC Car Passport to retail customers for more than a year, so the product and the infrastructure behind it is already rock solid and well-proven. We have ambitious sales targets for 2016 for RAC Car Passport and we believe that everything is in place to bring a considerable level of disruption to the market, something that will be very much to the benefit of dealers and consumers.”
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