GDPR fears unfounded
Concerns that putting tougher and more compliant processes in place would lead to a slight decrease in conversions look to be unfounded with a slight increase on online motor finance detected.,
The GDPR effect 10 months on
Analysis suggests that although email address capture rates have risen marginally year-on-year, from 86% to 88%, over the same period email consent rates have dropped from 80% to 70%.
A GDPR post mortem
How was your GDPR compliance experience? Was it an exercise in smooth project management or a blind scramble to delete personal data en masse before 25th May 2018 deadline? It seems many dealerships were led astray in those increasingly panicky months before the compliance deadline hit us, writes Paul Smith, Director of Traka Automotive. Many took the view that the [...]