Study also showed that EVs achieved 106.87% of cap Live, with ICE vehicles at 106.39%. Julian Humphreys, co-founder and Chief Executive of MOTOM, said: "The data shows that confidence in EVs continues to grow. There is a clear buyer appetite for the right EV, and demand has recovered since the middle of last year.
Carwow Group has appointed Gaurav Jain and Dean Ashton to senior management team posts to support the online car sales group's international growth ambitions.
With margins on new car sales fixed, Marketing Delivery argues that agency retailers need to do more than their peers to draw prospects into the sales funnel early in the purchase research phase, when potential customers are less likely to have committed to a specific marque or model.
Seven years in the making and now optimized under one groundbreaking platform, Phyron can elevate a dealer’s car-buying funnel, from website to marketplace to social media, with automated videos and enhanced stills - for less than the cost of a coffee per car.
Three-quarters of 18- to 25-year-old motorists said they ‘agree’ or ‘strongly agree’ with the statement: “When I next shop for a new or used car, I would prefer not to visit a showroom at all”.
New consumer research from JudgeService shows how 80% are prepared to travel up to 29 miles to visit a dealership, compared to just 19 miles in 2017. Similarly, 90% of dealer customers used to come from within 33 miles, but now they come from within 50 miles.
Whether customers ultimately opt to choose, finance and buy a car in the showroom or online, their initial interest will almost certainly have been digital.
While manufacturers insist on corporate showroom identity it is remarkable that it is still rare for a manufacturer to stipulate standards – of any kind – for dealers’ outbound digital marketing activity.
