Car retailer’s shift focus from sales to retention activities
A continued lack of supply of new and used vehicles means OEMs and their dealers have shifted their attention to focus on brand experience, meeting standards compliance, and aftersales.
How technology is putting the customer back in the driving seat
There are all too familiar common pain points in the car repair and service process including appointment making – which we all know, can require numerous phone calls, vehicle drop-off and pickup, where waiting times at arrival often exceed ten minutes, failure to proactively promote mobility offers, and a lack of transparency regarding service completion status, pickup availability, and expected cost.
Dealers urged to develop longer relationships with customers
iConnect portal helps connect dealers with their customers post-sale and maintains a connection over the ownership of the vehicle. The platform creates a digital garage for customers with storage for all their documentation. It will provide updates on service schedules and allow for offers to be pushed to customers.
Tie-up brings more expertise to lead management and customer retention
New entity will be led by Autofutura’s Chief Executive Christian Erlandson, with Chrysalis Loyalty CEO and Founder Jolyon Barker progressing to a new role as Strategic Adviser under the new structure. Newly combined, the company will serve customers in over 20 markets via its UK-based headquarters and international offices in Australia, Canada and Germany.
Improved data capture can increase aftersales revenue and customer retention
Being able to schedule deferred aftersales work is only part of the picture; dealers must also capture full and accurate customer contact details so that those opportunities can be exploited via outbound marketing.
EMaC launches new warranty range to boost revenue and customer retention
Comprehensive product range includes EMaC Lifetime Warranty which combines the benefits of a Warranty, Service Plan and Breakdown Assistance in one bundle payable by a single, monthly Direct Debit instalment.