WAGONEX is to run a pilot partnership with PSA Finance to offer the manufacturer’s cars on its UK platform.
Wagonex offers cars on subscription through its partners as an alternative to ownership or leasing. Customers can sign up for flexible contracts that run from one month to two years.
Its all-inclusive subscriptions include insurance, roadside assistance, servicing and maintenance so that the only additional running cost to customers is fuel.
The PSA pilot will include the Peugeot, Citroen and DS brands, and will initially offer 4 models, before expanding to 10 by March 2019. It adds to the range of almost 20 different marques currently available through the Wagonex service.
Wagonex chief executive officer Toby Kernon said: “The subscription model has transformed many other industries and the motor industry is moving in this direction as our relationship with owning things changes dramatically.
“Manufacturers now acknowledge this is the direction the automotive sector is heading which creates a significant opportunity for independent mobility brands like Wagonex to take the lead.”
Josh Ryan, Mobility Manager, PSA Finance added: “Flexibility, convenience and a positive customer experience should mean Wagonex appeals to a broad range of new customers for Peugeot, Citroen and DS.
“Developing Subscription propositions is a key growth initiative, supported by our UK and French leadership team, and we look forward to refining the model and deploying our expansion roadmap with our partners.”
With Wagonex, customers can browse an extensive range of all-inclusive subscription vehicles on the website, select a time frame and budget that suits them and set up a tailor-made insurance policy.
After Wagonex’s automated identity and verification checks, payment is confirmed, with funds only taken when a delivery date is agreed, and the car has been assigned.
Customers can then opt for vehicles to be delivered or collected. Service, maintenance, roadside assistance and insurance are all included.
As it is a subscription service, when customers’ needs change, they simply switch their car. Such flexibility means control lies with the customer.
The PSA Finance deal is the latest stage in expansion for Wagonex, which launched in 2016.