Mazda makes its way into Manchester

MAZDA is expanding its MyWay scheme across Greater Manchester.

MyWay offers a convenient way to test drive, select, buy and service a new or Approved Used Mazda by allowing customers to engage with the brand without the need to visit a  dealership.

When requesting a test drive the car is taken to the customer at their home or place of work by a Mazda Brand Champion for a no obligation test drive.

Launched in July 2015 the ground-breaking scheme was aimed at more than 40,000 central London retail car buyers not within easy reach of a Mazda dealership. Three years later it has delivered more than 400 cars in the capital.

Largely recruited from outside the automotive industry, the non-commission MyWay Brand Champions manage the customer’s relationship right through the buying process to ownership and onto servicing, ensuring a seamless consumer journey.

Reflecting the way many of today’s consumers like to purchase goods and services, the MyWay scheme is now being rolled out to accredited Mazda dealers, with RRG Group bringing the service to the 1.2m homes in Greater Manchester currently geographically under served by a Mazda dealership.

Jeremy Thomson, Managing Director Mazda UK, said: “Manchester will be the first roll-out metro location of Mazda MyWay outside of the pilot project in London and RRG is the perfect dealer partner to provide this service having already built a strong reputation with customers.”

Dealers selected to be accredited Mazda MyWay partners need to satisfy a rigorous application of customer satisfaction standards. Like the London MyWay scheme, each accredited dealership will have dedicated Brand Champions.