Speakers at Driving Digital 2024: The Dealership of the Future are Graeme Potts, CEO of Eden Motor Group; Dale Wyatt, director of Suzuki GB; Mark Busby, commercial director of Hendy Group; Owen Edwards, automotive business consultant at Grant Thornton; Ian Plummer, commercial director of Auto Trader; and Neil Addley, managing director of JudgeService.
Some dealers in the Uk automotive retail market have become too complacent and need to create activity rather than manage it, according to the head of Suzuki UK.
Outlets operated by Rowes represent the Honda franchise, and are located in Plymouth, Plymstock and Truro. The business also operates a Suzuki franchised outlet in Plymouth, which will continue to operate as a used car outlet and Suzuki authorised repairer on acquisition and will be refranchised in due course.
To become Suzuki Business Partners, dealers must commit to having a dedicated member of staff for Fleet sales, have a Fleet specific section on their websites and also have a strong social media presence.
Ed Norman, Suzuki GB's product planning chief said that brand awareness is also at an all-time high and a rising star in the fleet market with growth of 10% last year and already running 3% ahead in 2019.
Suzuki GB held its annual dealer conference in Budapest and handed out the accolades for its top performing dealers as well recognising long service
New Jimny and updated Vitara will help push the brand towards its target of 2% market share, outperforming a market which is down 7%."
Family-run business takes on the Japanese brand for the first time at new site in Essex
