There is no longer a need to choose between retail and aftersales when setting business priorities – instead, the key is to adopt a flexible, customer-centric model that focuses on fulfilling customer needs across all channels and over a longer period, not just a single event.
There’s little doubt that the return of physical shoppers to showrooms will provide a boost, but we need to be careful that this boost does not come at the expense of other dealership services.
Automotive digitalisation specialist RTC has cautioned that, with no end in sight to coronavirus-related disruption, dealers need to embed stability into their business models for the long term rather than expect to get ‘back to normal’ on 2 December.
The software solution is the result of a partnership between RTC and West Way with the support of Nissan Europe to ensure it meets warranty requirements. The intended roll out was escalated to ensure the reduction of contact points and making the facilities COVID-secure.
