What happened to used car pricing during lockdown?
Whilst sales levels dropped by around 80% there was still online sales activity and the retail consumer was still there to buy new and used vehicles.
Lockdown leads move towards digital sales
Shift away from showroom-based interaction seems inevitable in the medium term at least while there has already seen an uptick in interest from dealers who want to upgrade their online presence.
Motor finance needed to kick-start online sales
Clarification from the Government on home delivery and the likely adoption, following that, of click-and-collect models mean that many dealers who had essentially mothballed their businesses are now looking to put a lot of effort and resources into online sales – and to get up-and-running as soon as possible.
Post COVID-19 car sales and the future of car retailing
With government support designed to support both workers and struggling companies firmly in place, it seems on the face of it that the automotive sector is still in danger of damage unless it is very careful.
Independent dealers move online in record numbers
Click Dealer has seen over 500 dealers sign-up to its ClickEngage platform in the last three weeks. It believes it is now the largest online transaction platform for dealers in the UK.
Dealer Groups move online as showrooms close
Lookers, Sytner, JCT600, Vertu, Marshall Group and Arnold Clark have announced closures as pressure mounts to shut down businesses to help combat the growing coronavirus crisis.
Online sales jump in January 2020
Online and digital sales improved week by week during January with record numbers sold in BCA Live Online, BCA Buyer app, e-Auction and Bid Now, Buy Now channels.
New online feature allows consumers to reserve vehicles out-of-hours
Reservation feature allows a consumer to gain first refusal by making a small payment, removing the vehicle from sale for a specified period of time and alerting the retailer that a consumer intends to purchase.
Buyer confidence boosted by using multiple car search websites
MOST buyers use at least three different online search websites when researching car purchases according to research by eBay Motors Group. The findings show that buyers use an average of 3.5 sites, with 64% using three or more sites and 40% using at least four online marketplaces. Only 11% of buyers claim to use one car search website. The eBay [...]
Dealer websites rank higher in Google new car searches
According to analysis by Honchō, the automotive search marketing specialist, Google is now listing dealerships higher on first page searches than before.