Google Vehicle Ads could change dealer digital strategies

By |2022-04-26T10:35:22+01:00April 26th, 2022|Dealer Insights, News|

The arrival of GVAs could provide dealers with better visibility over which of their online ads were working, as well as opening the door to new technology. There are several implications to this but perhaps the most significant is that the dealer needs to ensure that the page of their web site on which the customer lands provides them with all the information they need about the vehicle - and crucially a clear route to handle the entire purchasing process in whatever manner they see fit.

Electric car search terms have almost trebled over past year

By |2022-03-29T10:59:59+01:00March 29th, 2022|Dealer Insights, News|

iVendi sees more than 9 million searches made every year by customers accessing dealer used car stock through its intuitive technology and said that terms relating to electric cars, PHEVs and hybrids, as well as specific electric models, now accounted for 1.34% of all searches compared to 0.53% a year ago.

Are you at risk of cyber attack?

By |2022-03-07T10:51:13+00:00March 7th, 2022|Dealer Insights, News|

A number of factors, including the situation is Ukraine, is causing an increased level of malicious activity, and it was also known that a multi-market European dealer group was recently targeted by the Hive ransomware group. It is widely acknowledged that we are currently seeing a substantially increased threat level and, only a few weeks ago, a general warning was issued by official cyber security bodies in the US, UK and Australia about high levels of activity.

Used car disruptors will drive change but established players will dominate

By |2022-01-20T10:27:30+00:00January 20th, 2022|Dealer Insights, News|

The really appealing aspect of the arrival of new and exciting digital used car retailers is that they are catalysts for change. Rapidly becoming household names, their vast marketing spend is helping to educate and facilitate a transformation in consumer thinking when purchasing a car online.

Dealers should gear up for increased online sales in early 2022

By |2021-12-20T09:52:51+00:00December 20th, 2021|Dealer Insights, News|

“If the virus does prove to spread as rapidly as experts fear, there is every chance that it will affect how much contact people want with others as we head into the New Year. Whether we see an official lockdown or not may be a moot point, because individuals will already be modifying their behaviour.

Dealers need to collaborate with finance partners to fight digital disruptors

By |2021-11-09T09:03:57+00:00November 9th, 2021|Dealer Insights, News|

Paul Bennett, recently appointed to the newly-created role of Senior Vice President of International Business and Banking Alliances at iVendi, said that retailers and lenders need to ensure that their offering match the best that new entrants could provide.

Hunt joins iVendi as head of information security and compliance

By |2021-10-26T10:06:43+01:00October 26th, 2021|Jobs, Leasing & Finance|

Entering the IT sector in 1988, Hunt has operated as an analyst programmer, a business unit manager in the IBM Business Partner programme and, since 2009, as an independent specialist in information security. His experience encompasses everything from banks, insurance companies and large retailers through to SMEs.

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