Google Vehicle Ads could change dealer digital strategies
The arrival of GVAs could provide dealers with better visibility over which of their online ads were working, as well as opening the door to new technology. There are several implications to this but perhaps the most significant is that the dealer needs to ensure that the page of their web site on which the customer lands provides them with all the information they need about the vehicle - and crucially a clear route to handle the entire purchasing process in whatever manner they see fit.