With digital, the mountain must move

By |2021-04-08T11:48:51+01:00April 8th, 2021|Dealer Insights|

With only 40% of us going as far as actually visiting a manufacturer’s website during our purchase journey, carmakers can no longer rely on people going to their brand, instead the brand must actively engage them first. In other words, the mountain must move to meet the customer on their turf – most likely on ecosystems such as Facebook or Amazon.

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