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Paul Bennett, recently appointed to the newly-created role of Senior Vice President of International Business and Banking Alliances at iVendi, said that retailers and lenders need to ensure that their offering match the best that new entrants could provide.
In a post-pandemic landscape, customers won’t always feel comfortable visiting showrooms or forecourts, which is why a digital presence is more important than ever. According to Auto Trader, in the height of the pandemic, 76% of customers were anxious about visiting a dealership in person, which is why implementing click-to-buy capabilities will prove vital in meeting customer demands and boosting revenue streams.
With only 40% of us going as far as actually visiting a manufacturer’s website during our purchase journey, carmakers can no longer rely on people going to their brand, instead the brand must actively engage them first. In other words, the mountain must move to meet the customer on their turf – most likely on ecosystems such as Facebook or Amazon.
