A key part of the new programme, led by digital marketing firm Marketing Delivery, is the introduction of AI-powered email alerts to replace multiple labour- and time-intensive lead management processes.
In the used car market, Dealerweb’s analysis points to a 5% rise in enquiries during 2023 and a 9% increase in the overall value of orders. However, the growth in the used car market stalled in Q4, with enquiries and sales up just 1%, year-on-year, hinting at how the rising cost of living and stubbornly high interest rates were affecting spending and consumer confidence in the lead-up to the festive period.
Marketing Delivery reports that, by comparison with email, mobile numbers are present in fewer customer records, albeit still at a high level. Considering data captured during the first eight months of 2022, a mobile number was present in 84% of records.
Working with RTC, the CitNOW Group aims to further expand its product portfolio to help retailers improve profitability and deliver a seamless customer experience. In particular, the collaboration is expected to result in significant advances in the effectiveness of aftersales-focused services, resulting in increased productivity and efficiency savings in the workshop, as well as boosting customer satisfaction and retention.
CitNOW and Dealerweb have integrated elements of their flagship systems to help retailers streamline the management of customer data, enhance the customer journey, and improve conversion rates for new and used car sales. The integration of CitNOW Sales into Dealerweb Showroom allows retail staff to easily create, share and monitor personalised videos from within the enquiry management system. The Dealerweb [...]
There was evidence of a levelling off in demand for used cars in June as enquiries fell by 7.8% and orders dropped 2.4%. The average value of used vehicles sold increased from £19,470 to £21,030.
Compared with the 2010-2019 March average of 450,189, registrations were down -36.9%, with 283,964 units registered. So far, 2021 has seen 58,032 fewer cars registered compared to January to March last year, equivalent to a loss of £1.8 billion in turnover during the first quarter.
February saw new car enquiries fall by 25.5% and used decline 20.9%, against the same month last year. While new car orders fell by 18.3% and used dropped by 30%, indicating a relatively stronger conversion rate on new enquiries.
Enquiries also fell against the same month last year as poor weather as well as January's lockdown affected bsuiness. New enquiries were down 29% and used by 34%. However, used sale values increased by 14% on used vehicles to £20,839.
Dealers showed remarkable adaptability through 2020 and navigated the shifting retail landscape of national lockdowns and regional restrictions.
