Mercedes SUV tops used profit ranking
The Mercedes-Benz GLC topped the list of used vehicles with the greatest profit potential purchased through daily online auctions conducted by Carwow in the final quarter of 2023.
The Mercedes-Benz GLC topped the list of used vehicles with the greatest profit potential purchased through daily online auctions conducted by Carwow in the final quarter of 2023.
Carwow Group has appointed Gaurav Jain and Dean Ashton to senior management team posts to support the online car sales group's international growth ambitions.
Combined with Carwow’s content, which includes its YouTube channel that generated over 1.1bn video views in 2023, the acquisition significantly expands Carwow’s audience reach. It will add to Carwow’s advertising and e-commerce capabilities for its car manufacturer and dealer partners, to help meet growing digital demand.
In the first half of 2023, the total number of individual dealers making bids rose by 42%, and the total number of offers made by those dealers increased by 99%. Even more of those bids are turning into transactions, with dealer purchases from online auctions in the first half of 2023 growing by 60% compared to the second half of 2022.
Having increased monthly revenues for Sell Your Car by 600% since making the service available to its nine million existing UK users, carwow plans to invest in technology and platform development, international expansion and user growth.
The acquisition will help carwow users sell their current car as soon as they’ve configured their new one on the site. While it has had a ‘Sell Your Car’ feature live for a number of years, it has only been able to provide a single offer from a single provider. By leveraging Wizzle’s technology platform, carwow will be able to provide multiple offers to customers and prioritise offering cars to dealer partners directly.
Analysis by the online car marketplace BuyaCar.co.uk revealed an increase in conversions - the number of cars sold on the site compared with the number of website visitors - and that website traffic is higher than it was a year ago.
While the number of people looking to by electric or hybrid vehicles on the rise, the infrastructure is not keeping pace