With consumers increasingly wanting vehicles delivered directly to them, and retailers under increasing pressure to reduce overheads, Ebbon Group has integrated with Auto Trader’s Vehicle Moves to provide a new technology solution.
Phyron’s unique AI software and its algorithms enable Phyron to create videos for car advertisements which can be used on OEM brand or retailer websites, as well as classifieds, across social media channels and targeted email distribution.
A 10.9% decline in December wrapped up a turbulent 12 months, which saw demand fall by 680,076 units to the lowest level of registrations since 1992. Against a backdrop of Covid restrictions, an acceleration of the end of sale date for petrol and diesel cars to 2030 and Brexit uncertainty, the industry suffered a total turnover loss of some £20.4 billion
Partnership will see all vehicles on the Auto Trader Moves platform handled through Ebbon-Dacs’ market leading electronic vehicle delivery and collection solution, moDel.
Despite the opportunity to upsell and build invaluable brand loyalty, just 35% of those surveyed said the features were clearly explained to them during the sales process, and only a third are being given a demonstration.
