A key part of the new programme, led by digital marketing firm Marketing Delivery, is the introduction of AI-powered email alerts to replace multiple labour- and time-intensive lead management processes.
The IDA voice assistant can be used to control the infotainment, navigation and air conditioning, or to answer general knowledge questions. In the future, AI will provide additional information in response to questions that go beyond this as part of its continuously expanding capabilities. This can be helpful on many levels during a car journey: enriching conversations, clearing up questions, interacting in intuitive language, receiving vehicle-specific information, and much more – purely hands-free.
A modular Software-as-as-Service platform helps car manufacturers’ national sales companies, dealers and importers to list, market and sell their vehicles, allowing them to offer car buyers an ‘omnichannel’ purchase process. AI-driven technology harnesses data and user behaviour to guide and engage them through their car buying journey more quickly and effectively.
Seven years in the making and now optimized under one groundbreaking platform, Phyron can elevate a dealer’s car-buying funnel, from website to marketplace to social media, with automated videos and enhanced stills - for less than the cost of a coffee per car.
Research has shown customers spend five times longer looking at video versus static content on Facebook and Instagram and that video offers 10 times higher reach compared to static content, unlocking a new audience of buyers.
The partnership allows for a WhatsApp Enquiry option to be embedded into Phyron’s AI-generated used car videos, so that a customer can quickly engage with a car they are interested in and instantly start chatting with the dealer over the UK’s most popular messaging app.
Phyron’s unique AI software and its algorithms enable Phyron to create videos for car advertisements which can be used on OEM brand or retailer websites, as well as classifieds, across social media channels and targeted email distribution.
A service may only take an hour or less, but the travel and ‘hanging around’ time mean that people see it as a day, which could require a day’s holiday to be taken. Like visiting a dentist, it is seen as a necessary chore. If this is a less painful option to be had, customers will often take it.
New software, which integrates GForces NetDirector Auto-e digital platform, transforms still images, text, data and weblinks, among others, into videos that highlight the best selling points of each car.
