Vertu poach Pendragon’s F&I director

Steve Rowe
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Vertu Motors plc has appointed Steve Rowe as its new Finance and Insurance Director.

Steve joins Vertu from Pendragon Plc, where he worked for almost 17 years, most recently as Group Finance and Insurance Director. Steve was the winner of the Judges Award for Outstanding Finance and Insurance Performance at the inaugural Car Finance Awards in 2016.

Steve Rowe commented on his appointment, “I’m exceptionally pleased to join Vertu Motors. It is an organisation on the up and its customer-centred approach struck a chord with me. Vertu also has a reputation in the industry as really valuing its colleagues and investing in their development, which is something I am also passionate about.

“I am looking forward to working with my fellow directors – several of whom I know from previous roles – and colleagues at a dealership level to develop our strategy and ensure that Vertu customers receive the very best possible retail experience.”

Robert Forrester, Chief Executive at Vertu Motors plc, added, “Steve is a welcome addition to the senior team at Vertu Motors. He is recognised as one of the best in the industry and a real expert.”



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