Mitsubishi Motors has appointed Brett Dawson as its new Area Manager for the North West.
Brett has accrued 34 years of motor trade experience during his career to date. For 26 years he was the Dealer Principal at a North Yorkshire multi-franchise operation that previously represented Mitsubishi. He joins Mitsubishi from his previous role as an Area Manager for Subaru. In his new role he will assist 14 dealerships in their sales and marketing activity. He will be the dealerships’ first point of contact with Mitsubishi Motors in the UK.
Head of Corporate Sales and Field Operations at Mitsubishi Motors in the UK, Clive Messenger, commented “We want to provide our dealers with the best support possible and with Brett’s vast experience and hands-on knowledge of operating a busy dealership, we are positive that he will be able to help them achieve even greater success. Brett joins us at a very exciting time and we are delighted to welcome him to the team.”
Brett added, “It was the chance to work with the brand again that attracted me to the role. I’ve long admired Mitsubishi’s DNA – I can even remember being at the launch of the original Shogun – and I like how its vehicles combine supreme functionality with the latest technology. The PHEV is a superb example; it’s simply world-leading in what it does.”
“While the automotive industry has developed over the years, the nature of the trade has remained the same with the dealer model still essentially unchanged and vitally important. I’m really looking forward to using my experience to help our dealers achieve even better results and add to the strong growth of Mitsubishi Motors in the UK.”