Wrexham Volkswagen’s Sion Owen has sold over 50 cars in his first couple of months as a Sales Executive. He attributes the good results to being able to connect with the customers in the Welsh language.
Twenty four year old Sion explains, “I come from a family of Welsh speakers, so, grew up with Welsh as my first language. My family live in Dolgellau, where in every shop and on every street corner, I hear people speaking Welsh. I feel like it’s my job to keep the Welsh language flowing at Wrexham Volkswagen”!
“We have so many Welsh speaking customers walking through our door every day, and having the opportunity to speak to them in my first language, is not only great for me, but really puts customers at ease.
The sales success is an added bonus for Sion, who has a broader interest in the preservation and growth of the language: “It’s rare to find a Welsh speaker in the motor trade, and I believe that’s helped me be successful in my first couple of months with Wrexham Volkswagen. Welsh is such a lovely expressive language, it should be celebrated, not lost and I feel I’m doing my little bit to keep it alive in everyday commercial life”.
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