Citroën has confirmed Souad Wrixen as its new UK Marketing Director, effective 1 September, 2017.
Souad Wrixen joined the PSA Group in 1988, and has worked for 17 years with the Citroën brand in Slough and a further 9 years in a variety of PSA Group roles in Italy. Her most recent position as Head of Commercial Actions for Citroën UK.
Bek Hassan – Managing Director of Citroën UK, commented on the appointment, “It is with great pleasure that we announce Souad’s new role heading up the Marketing team. It’s an exceptionally important time for Citroën here in the UK as we continue to transform the brand and renew the product range. Souad’s wealth of experience will be invaluable in the coming months and years.”
Souad Wrixen added, “I am delighted to take on this new role, and it couldn’t have come at a more exciting time. I’m looking forward to working with my colleagues in Marketing, and across the business as a whole, as we continue to strengthen the brand – especially with the development of the Citroën Advanced Comfort® programme and the launch of the New C3 Aircross Compact SUV.”
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