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Fiat Chrysler Automobiles UK Ltd has announced a significant restructuring of its senior management team.

Alejandro Noriega, previously head of the Fiat Professional brand, becomes Country Manager, Fiat and Abarth, and will oversee retail sales and marketing for the two brands. Damien Dally, who was country manager for Jeep and Alfa moves to a role in FCA HQ, Turin. His replacement is yet to be announced.

Richard Chamberlain becomes Country Manager for Fiat Professional, responsible for all business activities of FCA UK’s award-winning commercial vehicle division. Richard joined FCA in November 2016 from Renault Trucks, and has experience at both OEM level and dealer retail, having also worked for Inchcape Mercedes as National Corporate Manager.

Lee Titchner becomes Network Development Director, responsible for FCA dealers across the UK and Ireland. While Sebastiano Fedrigo slots in as Mopar Service, Parts & Customer Care Director. Sebastiano previously headed up the Fiat and Abarth brands in the UK and Ireland, and will now leverage his considerable passenger car and commercial experience to grow Mopar, its products and its services, in this country.

Commenting on the rearranged team, Ashley Andrew, Managing Director, FCA UK said, “I am delighted that the new structure of the company is now aligned with the needs of both our customers and dealer partners. We have the right people heading up these particular departments, with great teams in support, totally focused on the growth of FCA in the UK and Ireland. With an exciting and growing range of cars and vans, and with even more new models on their way, I am confident FCA will continue to grow and succeed.”

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