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With an eye on it’s rapidly growing online auction business, the UK’s largest vehicle auction firm BCA has appointed supermarket marketeer, Fiona Hall as head of online products.

Hall joins the motor auction business from middle class shoppers favourite supermarket Waitrose, where she was online grocery proposition manager. At BCA Hall will be responsible for developing the firm’s content management systems, Auction View, PEEP and BCA Live Online.

Talking about the hire, Duncan Gray, group CIO at BCA said, “BCA has put digital services at the heart of its plans. It is important that we support this growth with the best talent. Fiona brings a wealth of experience and a real passion for the power of digital platforms. BCA continues to invest in digital to make it easier for customers to manage vehicles across the automotive supply chain.”

Looking forward to the new job, Hall said, “Data has the power to empower the buyer and transform the vehicle supply chain. Tablet and smartphone usage continues to rise and now accounts for 60 per cent of our digital interactions. We aim to lead the industry in new technology over the coming years, and I’m looking forward to playing my part in this transformation.”

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