ELECTRIC cars now have their own dedicated section on Volkswagen UK’s homepage guiding website users to information about the brand’s EV range, as well as aspects of ownership.
VW said the move is one of the most significant changes to its website in 10 years, signifying just how important the EV revolution is to the company.
Surfers can also learn about the range of electric cars on the way from the brand, such as the all-electric ID. family of models including those previewed by the ID., ID. CROZZ, ID. BUZZ, and ID. VIZZION concept cars.
These forthcoming production models will all be based on the Volkswagen Group’s new MEB platform with the first model – a hatchback based on the ID. concept – entering production in 2020.
In addition to Volkswagen’s existing and future electric car ranges, visitors can learn about the brand’s GTE plug-in hybrids for those interested in discovering more about Volkswagen’s petrol/electric drivetrains in the Golf and Passat.
In the short time the section has been active it has accrued impressive visits, doubling the number of viewers accessing electric car content and demonstrating customers’ thirst for knowledge about electric vehicles and interest in Volkswagen’s electric offerings.
Leigh Edwards, Digital Manager for VW UK, said: “Electric cars are not just a topic for the future – they are here right now. There is increased focus across the industry, so we wanted to make it even easier for customers to become aware of our electric models, how to charge them, the potential cost savings they offer, and also to start showcasing the future ID. range.”