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VOLVO plans to become a fully electric car company by 2030 and will launch a completely new family of EVs – all of which will be available online only.

The brand’s Chief Technology Officer Henrik Green said there is “no long-term future for cars with an internal combustion engine”, and that by 2030 the company intends to sell only fully electric cars and phase out any car in its global portfolio with an internal combustion engine, including hybrids.

The company’s move towards full electrification comes together with an increased focus on online sales and a more complete, attractive and transparent consumer offer under the name Care by Volvo. All fully electric models will be available online only.

The 2030 ambition represents an acceleration of Volvo Cars’ electrification strategy, driven by strong demand for its electrified cars in recent years and a firm conviction that the market for combustion-engined cars is a shrinking one.

Håkan Samuelsson, Chief Executive, said: “To remain successful, we need profitable growth. So instead of investing in a shrinking business, we choose to invest in the future – electric and online. We are fully focused on becoming a leader in the fast-growing premium electric segment.”

Volvo Cars launched its first fully electric car, the XC40 Recharge, in markets around the globe last year. It has just revealed its second fully electric car, a new model in the 40 series.

Lex Kerssemakers, Head of Global Commercial Operations, said: “The future of Volvo Cars is defined by three pillars: electric, online and growth. We want to offer our customers peace of mind and a care-free way of having a Volvo, by taking away complexity while getting and driving the car. Simplification and convenience are key to everything we do.”

The strategy is focused on the fastest-growing segment in the global car industry: the premium electric market.

While Volvo Cars is investing heavily in online sales platforms, it will build stronger customer relationships together with its retail partners. They remain a crucial part of the customer experience and will continue to be responsible for a variety of important services such as preparing, delivering and servicing cars.

Kerssemakers added: “Online and off-line need to be fully and seamlessly integrated. Wherever the customer is in their journey – online, in a showroom, in a Volvo Studio, or driving the car – the customer experience needs to be top-notch.”

Care by Volvo, until recently known as the name for Volvo Cars’ subscription service, will be expanded into a broader customer offer aimed at increasing overall convenience.

When buying an electric Volvo online, it will come with a care package that includes items such as servicing, warranty, roadside assistance, as well as insurance where available and home charging options.

On its flagship online store, volvocars.com, the company will radically simplify the process for, and reduce the number of steps involved in, signing up for an electric Volvo.

Customers will be able to choose from attractive pre-configured electric Volvos that are ready for simple and convenient ordering and quick delivery.

 

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