Vertu Motors plc has entered a strategic partnership with imagino, implementing a Customer Experience Platform incorporating a composable Customer Data Platform (CDP).
The partnership aims to enhance customer experiences and drive innovation across Vertu’s network of more than 200 dealerships nationwide, while also supporting the group’s Buy Online service.
The motor retail group selected imagino specifically for its flexibility in deployment and direct integration capabilities with Vertu’s Amazon-powered Redshift data warehouse.
According to Vertu, the implementation has already delivered value through ROI and efficiency, supported by what it described as ‘hands-on’ project integration from the imagino customer success team.
Stéphane Dehoche, chief executive of imagino, said: “We’re thrilled to announce our partnership with Vertu Motors plc, and to bring our shared commitment to exceptional customer service to life.
“This collaboration marks an exciting new chapter, offering a unique opportunity to deliver innovative data solutions that make a real impact.
“Our focus is empowering our customers to create unparalleled value and achieve their goals faster and more effectively.”
Danielle Charlton, head of marketing – automation at Vertu Motors, said: “This exciting partnership represents a significant step forward in our commitment to delivering exceptional customer experiences through innovation and technology.
“By leveraging imagino’s cutting-edge customer data platform, we intend to elevate the way we engage with our customers, ensuring a seamless, personalised experience that adds real value at every touchpoint.”
