Vehicle aggregator offers zero cost advertising

FROM the beginning of this month findandfundmycar.com is offering zero-cost advertising for dealers.

MotoNovo Finance’s Motor Division Chief Executive Karl Werner has called the move a “natural evolution of the service” following its success since launch.

By breaking free from a traditional advertising payment model, the site enables dealers to add all of their used stock to the platform, creating a service that provides customers with a wider level of choice and lives up to its ‘by dealers for dealers’ founding principle.

Werner said: “In January, we set out on a mission to redefine the vehicle aggregation market and create the most dealer-centric platform. We have proved that findandfundmycar.com can deliver results. Now we need to scale up and build on the impact the platform has already had. The way to do this at pace is via a model that is similar to a free subscription. Advertising on the platform is free, and payment is by results.”

He added that the the platform is helping dealers sell more cars and sell more finance. “What we aim to do now is rapidly grow stock levels and enhance the customer experience, giving better choice and attracting an even larger audience.”

The brand has already become well-established with consumers, with analysis by Morar HPI revealing that 83%of customers who have used the platform would recommend it.

With the FCA closely reviewing the motor finance market, MotoNovo aims to assist more dealers to tap into the marketing potential of dealer finance and help create something that works for them and their bottom-line in an accountable, results-driven fashion.

Werner added: “We have proved we can drive finance sales for dealers through the platform. We are backing the impact of findandfundmycar.com as a proposition that can drive finance and car sales with no up-front advertising costs.

“Dealers have an opportunity to become the disrupters by changing their vehicle advertising approach and trying something entirely new – something with a truly dealer-dedicated promise.”