Spread the love

VAUXHALL is taking the showroom experience to digital customers, via their computer, smartphone or tablet.

The carmaker is piloting a new Go Instore service that uses live video that allows customers to receive live interactive demonstrations and ask questions to the sales team from the comfort of their own home or on the move.

In case you were wondering, the customer’s camera is never accessed, so it is a one-way video communication channel, but two-way audio, offering the customer added security.

The video call sessions that take place between customers and the retailer are not recorded or saved and no personal information is taken, unless at the request of the customer during the call itself.

Romford-based Tony Levoi has been chosen by Vauxhall to trial Go Instore. So far, the  service has seen a sharp increase in customers who have decided to book a full appointment, request a call back or ask for a brochure.

Geoff Champion, General Manager at Tony Levoi, said: “Our aim for the service is to offer customers  more convenience and make the process of purchasing a car as simple as possible.”

Andre Hordagoda, Co-founder of Go Instore, said: “This marks a significant moment in the journey for OEMs to redefine the role of their dealer networks.

“Go Instore brings a wealth of experience, taking insights from our collaborations within the automotive industry, but also from retailers including Hewlett Packard, Dixons Carphone Group and Cartier.”

 

Got a spare 30 seconds?

 Help us to provide you with better market insight by completing a very short survey. It is anonymous and only takes 30 seconds. You will get free access to the quarterly results.

Thinking of the switch to electric?

Need help in finding the right electric vehicle for you? Compare driving range, battery capacity, charging time, price, and features to find the perfect EV for you.