Suzuki hands out its dealer awards

SUZUKI retailers put on their glad rags for the brand’s Dealers of the Year event at its annual dealer conference in Budapest.

The black-tie event recognised outstanding achievements by dealerships within the manufacturer’s 157 strong UK-wide network, as well as the long-standing commitment of businesses to the brand.

Prior to the awards, all dealerships were evaluated using the same criteria. They included the percentage of target sales achieved, the finance penetration percentage, the Sales Customer Satisfaction Index (CSI), the Service CSI, the number of parts sold, and the quantity of accessories sold and returned on sales percentage.

The figures were then added together on a balanced scorecard to reveal the top dealer in each of the categories and the overall winner. Trophies were handed out by Suzuki GB’s Director of Automobile Dale Wyatt and Aftersales Director, Denis Houston.

The overall Dealer of the Year awarded to Leslie’s Suzuki in Newport on the Isle of Wight after scoring the highest total across the categories. The Outstanding Achievement Award for customer retention was given to Eastbourne Suzuki in East Sussex, whilst the award  for customer experience went o Philip Petersen in Bangor, Northern Ireland.

Surrey’s TW White and Sons and the Chapel House Motor Group in St Helens in Merseyside collected the top prizes for parts and retail sales respectively. Hilton Suzuki based in Bedfordshire and Hertfordshire, received the Outstanding Achievement Award for its strong Suzuki finance performance.

Awards for long-standing commitment to Suzuki went to:

10 years:
Glyn Hopkin Watford (Hertfordshire)
J and J Motors Bridgend (South Wales)
Monty’s of Sheffield (South Yorkshire)
Ponthir Road Suzuki (South Wales)
Sparshatts of Fareham (Hampshire)

15 years:
Threeways Garage (Conwy)

20 years:
Border Cars, Carlisle (Cumbria)
Builth Wells Garages (Powys)
Cropleys Suzuki (Lincolnshire)
Hodgson Suzuki (Tyne and Wear)
Pearsons of Largs (North Ayrshire)
Pearsons of Wemyss Bay (Renfrewshire)
Stoneacre Suzuki, Ackworth (Yorkshire)

25 years:
Autosales, Bilston (West Midlands)
Blackshaws Garages (Northumberland)
Fawdingtons Garage (Northumberland)
Motor Mall (Guernsey)
Motor Mall (Jersey)
Pentraeth Automotive (Renfrewshire)

30 years:
Brentwood Motor Company (Fife)