ACKLAM Car Centre has joined Saxton 4×4, Amari Supercars and TT Sports and Prestige in deploying the enquiryMAX lead management platform.
The specialist dealers have seen enquiry capture rise by over 40% and improvements in compliance for GDPR and FCA regulations.
Jason West, marketing, IT and compliance manager at Acklam Car Centre said: “The enquiryMAX platform gives us a richer data view of the customer and has helped drive a seamless buying experience.”
Acklam Car Centre, based in Teesside, was founded by brothers Kirk and Chris Andrews. It offers a wide range of vehicles including prestige, 4×4 and sports. Since being established, it has sold approximately 17,000 vehicles throughout the UK and overseas.
Adrian Wilmore, head of sales at enquiryMAX said: “Our data and cloud-based technology allows dealers to develop a deeper understanding of the customer and helps to provide a better sales experience. The results are clear with improved metrics across the sales process. It is great to see these highly successful specialist dealers benefiting from our platform.”