PEUGEOT has launched a new logo and brand identity including update to its iconic lion emblem.
Peugeot Chief Executive Linda Jackson said the new brand identity is the next stage in the evolution of the brand in its move upmarket, adding improvements to customer touchpoints as well as its vehicles.
The new logo features an all-new take on its badge, with a roaring lion’s head inside a new coat of arms. The emblem has been created to also acknowledge Peugeot’s continuing transition to electrification, having committed to offering an electrified variant across its entire model line-up by 2025.
The new look will be accompanied by an international campaign and new-look website, as well as a new lifestyle collection of clothing and accessories later this year.
The logo will feature proudly across all new models, starting with the all-new PEUGEOT 308, which will make its world premiere later this year.
Julie David, Managing Director, Peugeot UK, said: “The new logo reflects our changing model line-up and new philosophy around living in the moment, and we are very excited to showcase both the logo and the brand identity to our customers this year.”
The new identity will span everything from retailers and signage to the creation of a new website that will make interacting with the brand even easier. Already, through its Buy Online platform, customers can configure a new vehicle, obtain a part exchange valuation, personalise their finance package and complete their purchase online using a laptop, smartphone or tablet, all from the comfort of their own home.
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