MODIX, part of Cox Automotive, is partnering with Google to help dealers advertise direct to consumers online.
The partnership will see the two companies offer a search marketing package that includes display advertising, remarketing, and social products.
Adrian Blockus, Head of Channel Sales for Google in the UK and Ireland. “Modix has demonstrated the product knowledge, technical expertise and drive to help its customers build online success through Google Ads.”
The first product launched as part of the partnership is Modix AdBox a tool that provides dealers with the means to deliver dynamic vehicle adverts to customers when they search for new and used vehicles.
AdBox takes the effort out of a traditionally complex marketing approach, with a simplified three-step process to get started, and an entry price point that makes online advertising far more accessible.
Claire Taylor, product lead at Modix said: “Our relationship with Google allows us to provide car dealerships with a far more effective and cost-efficient means of advertising their vehicles. AdBox takes the complexity out of traditional PPC campaigns.”
Modix is currently working with its manufacturer partners to roll out AdBox to their dealer networks.
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