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TECH innovation firm ZeroLight has teamed up with Amazon Web Services (AWS) to offer carmakers a new way of launching new models via interactive and immersive experiences on streaming platform Amazon Live, powered entirely by the Cloud. 

With showrooms around the world closed and auto industry events not happening because of the ongoing Covid-19 pandemic, the Amazon Live platform and in-built 3D configurator from ZeroLight offers media and public the only real chance to explore the car and its many features and options.

Francois de Bodinat, CPO, ZeroLight’s Chief Procurement Officer, said: Customers now expect to engage with brands digitally in creative and interactive ways. It’s fair to say that the auto industry has been a slow learner, until the impact of Covid-19 gave carmakers and retailers no choice but to catch up. Showrooms re-opening across the UK in April won’t change these new shopping habits, the toothpaste cannot go back in the tube.”

The Amazon Live experience and 3D configurator are both powered by ZeroLight’s Palette+ product. All content is rendered entirely in the cloud using AWS’s scalable infrastructure and then streamed to the user’s mobile, tablet, or computer like an interactive video, with no on-device rendering or plug-ins required.

Not only does this enable the configurator to be easily integrated into any website, but it also means that it is not limited by the customer’s hardware, making it more accessible, scalable, and comprehensive than alternatives.  




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