Dominic Chambers, 45, will take up the chief marketing role at Audi’s UK headquarters later this month.
Chambers has been a marketing specialist for 22 years, and his recent focus has been on the technology sector with Vodafone and LG electronics. He will be in charge of the communications strategy for the Audi range which has just peaked at 36 model types, and will grow to 42 over the next few years. Philip Olden has filled the role on an interim basis for the past seven months, Olden in turn taking over from Peter Duffy.
“This is a tremendous opportunity to further develop the Audi brand by deploying strategic communication campaigns. I am looking forward to making my contribution to the exciting progress Audi is making in all areas, especially in the ways customers experience and interact with the brand,” commented Dominic.
Jeremy Hicks, Director of Audi said “We have taken great care in making this crucial appointment that will take us into the next key phase of our development as a brand and an organisation. I am really delighted to have secured Dominic for this role and I am confident that the particular experience he brings will have a tremendous impact on our performance both at a communications level and also in strategic terms.”
Audi UK delivered almost 100,000 new cars last year, and is currently the lead brand in the premium sector sales rankings with just under 62,000 deliveries so far this year and a market share of 6.0 per cent.
Leave A Comment