BMW Group has appointed Nicolas Peter as the new head of it’s 30 country European sales region. Peter officially takes over from the incumbent Ludwig Willisch on October 1st, when Willisch leaves to become new president of BMW of North America.
A Doctor of Law, Peter joined the BMW Group in 1991 and has previously held the positions of head of BMW in Sweden and BMW Nordic, and was most recently responsible for Group controlling at the BMW Group.
BMW Group’s European sales region comprises all European countries with the exception of Germany. This area accounted for over 30% of the BMW Group’s total global retail.
Talking about the appointment, Ian Robertson, Member of the Board of Management of BMW AG, responsible for Sales and Marketing, said, “In Nicolas Peter, the European sales region is gaining a manager who will be able to master the individual challenges of different countries. His extensive experience in sales and controlling will ensure that this sales region continues to make a major contribution to the business success of the BMW Group.”
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