ALD Automotive has launched Carmarket, a new digital sales platform for the car and LCV remarketing industry.
ALD Carmarket gives dealers exclusive access to vehicles, which have come off ALD Automotive lease, through the convenience of an online platform, but with the support of a dedicated account team behind the scenes.
Cars and LCVs are listed with photographs, service history, options and inspection reports. Potential buyers can filter vehicles by make, age, mileage and gearbox type.
Vehicles can be previewed prior to going on sale, and any ‘favourites’ can be earmarked.
ALD Carmarket has been trialed with a select number of dealers around the country and the feedback has helped shape the format of the service.
The platform has several ways to purchase vehicles, including a fixed price, auction, sealed bid and, for those with nerves of steel, a countdown price drop. The consensus from dealers has been that the preferred method is an auction with a ‘buy it now’ option.
Gareth Jones, Digital Remarketing Manager at ALD Automotive said: “We aim to make the buying process as straight forward and hassle free as possible. It has already proven successful in Europe, and UK buyers have been quick to sign up and take advantage.
“One thing we are very keen to get over is that we’re not just a screen, we have a dedicated team behind it who are in regular contact with buyers and help to give ALD Carmarket the human touch.”
Dealers who are already on the platform have been returning to the site on a weekly basis to stock up, with many taking advantage of the optional refurbishment and transport services.
Vehicle prices are reviewed daily, in line with any market movement. Invoices are issued digitally, there are currently no buyer’s or admin fees and the service is free to sign up to.
Simon Patel, Head of remarketing at ALD Automotive added: “We are always looking for new, innovative ways to improve our service and the ALD Carmarket platform is a great example of this.
“We know how busy everyone is and we see ALD Carmarket as an easy to use, cost-effective way to purchase both cars and LCVs.”
Leave A Comment