PINEWOOD Technologies has launched the latest update for its showroom app, Host+, with a new look-and-feel and a number of brand new features to enhance the sales and service experience in dealerships.
Dealers running Pinewood DMS will notice a refreshed stock search in Host+, giving salespeople immediate access to additional vehicle details and documents, including the full image and video gallery for all stock vehicles.
Salespeople can display any relevant vehicles to customers directly from their tablet, reducing the time customers are kept waiting in-store.
Neville Briggs, Managing Director at Pinewood Technologies, said: “It’s key for dealers to continually make improvements to their processes. The decision to buy a car is influenced by a combination of many factors – retail is detail,” explains.
“If you’re not meeting customer needs – and doing so quickly – customers will research alternatives online while you make them wait. So the offline sales journey must be seamless and provide a better experience than the customer can attain online or elsewhere. Host+ gives you the tools to manage this.”
Salespeople can instantly upload and view documents against a customer record, initiate a test drive and digitally sign the declaration, uploading this directly to the CRM record.
Briggs added: “By streamlining the processes that take place with the customer present, dealers are more likely to make a better impression. E-signatures for test drives and job cards are a great time-saver, removing the need for paperwork and unnecessary scanning.”
The app now features a bespoke ‘desired vehicle’ configurator, prompting salespeople to gain more detailed customer preferences. Salespeople can then identify relevant vehicles that match these, increasing the chance of making a sale.
The new Host+ app also allows salespeople to action individual and shared appointments on-the-go, ensuring all customers are followed-up as soon as possible to drive lead conversion.
The new and improved Host+ update is available for Pinewood DMS users to download on iOS, Android or Windows tablets.