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A Yorkshire-based car dealer, Mark Bottomley, has won a trip to Las Vegas, after helping with a customer market survey.

Mark Bottomley, from Brams of Birstall, was greeted at his dealership earlier this month by an Elvis impersonator, who awarded his prize. The prize includes return flights for two people and four nights of accommodation in Las Vegas.

Mr Bottomley joined’s independent customers in logging into consumer response tracking platform The Eye between May and July, and then answering a survey question based on recent automotive industry news. He was then randomly selected as the winner from nearly 300 entrants.

The Eye helps dealers understand how consumers interact with their advertisements on by tracking lead assists, such as detailed page views, as well as email and telephone enquiries. During the competition period, the number of dealers accessing The Eye increased by 68 per cent and visits to the dashboard increased by 174% compared to the pre-competition period.

Mark Bottomley said: “I’m dumbfounded. It’s come as a complete shock and I am delighted to have be selected as the winner. “I’m really looking forward to going to Las Vegas and need to start planning where to go once we get there. I want to say a big thank you to for making this possible – I didn’t think I’d have any chance of winning the trip.” Marketing and Business Intelligence Director Dermot Kelleher said: “We’re delighted to award such a hard working car dealer this fabulous prize. “This competition was an initiative to drive our dealers to our redesigned consumer response tracking platform, The Eye. We are committed to providing our dealers with transparent solutions that help them improve their business and customer services so they can sell more cars.”



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