MG has been handing out awards at its annual aftersales conference and Dealer Recognition Awards featuring categories for customer service, training, parts and accessories.
Customer Service Awards were given to two dealers who, in specific circumstances, showed exceptional customer handling skills. Pinkstones MG in Stoke-on-Trent and Nathaniel Cars in Bridgend both received the awards, following a year of bumper registrations where very few cases were escalated to MG’s Customer Services department.
Fred Henderson MG (Durham) exceeded brand expectations and has three fully-trained MG technicians on hand to support customers at all times and Brandon MG (Suffolk) was recognised for its commitment to staff training, attending 18 days in total across the year and showing that you don’t have to be a multi-franchise or large dealer to excel.
Eric Stead (Sheffield) was celebrated for growing its parts business by 63.5% and with its engagement with the MG Parts team and Summit Garage (Dudley) was the top-selling parts dealer in 2017 with the team have topping the figures again in 2018, with turnover more than doubled.
Cambridge MG was recognised for its innovative approach to accessory sales, averaging £478 per car. The team there has engaged with the MG community, an active social media account, a booming eBay shop and focuses on both used and new car opportunities.
Norfolk Motor Group (Norwich) was awarded for its racing start, having only joined the network in 2018. By the end of Q3, it was third overall nationally in terms of total spend, averaging £202 per car.
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