LEICESTER is the latest place Mercedes-Benz has popped up as the brand takes its products around popular shopping venues.
Leicester Pop-Up Shop is a joint project with Inchcape, which operates 12 Mercedes-Benz dealerships across the UK. The store is located on the Upper Mall adjacent to All Saints, replacing the previous Zara unit.
The store is open for six weeks until 18th January. Opening hours are 9am to 8pm Monday to Friday, 9am to 7pm on Saturdays and 11am to 5pm on Sundays.
Customers can experience a selection of Mercedes-Benz models up close, including the brand new A-Class and the all-electric smart EQ fortwo.
Interactive displays in-store include the AMG sound wall, allowing customers to hear Mercedes-AMG engines. Children can also be entertained with iPad games and a drawing station in the Kids Zone.