MERCEDES-BENZ of Carlisle has opened its all-new showroom, the first car dealership on Kingmoor Park, Cumbria’s only Enterprise Zone, and will provide several firsts for the region’s motorists.
More than double the size of Mercedes-Benz of Carlisle’s previous home at Rosehill, the 4.5-acre site significantly increases the retailer’s sales and after sales capability and will offer the finest facilities in line with the latest manufacturer standards.
Around 15 new staff are being recruited as a result of the expansion.
The 12-car showroom is the first of its kind in the country to feature the brand’s interactive experience technology that includes vehicle configurators and video walls. s
Smart makes its debut in Cumbria with a dedicated sales area within the showroom, which also features a café bar where customers can relax with a hot drink or continue with their work while their vehicle is being serviced.
Another first for the county is the drive-in, drive-out servicing facility that enables customers to enter service reception in their car without being exposed to the elements.
The after sales operation also includes a five-bay cosmetic repair centre with a drive-in paint oven and diamond-cut alloy wheel machine for refurbishment work.
Barry Crooks, Mercedes-Benz of Carlisle’s Head of Business, said: “Our showroom is now much more befitting of the brand we represent, while the 18-bay workshop will be better able to meet the demands of our customers when it comes to servicing and MOTs.
“Outside our approved used car display has risen from 40 to 90 cars to offer more choice than ever before and on-site parking has increased almost four-fold to 32 spaces.”
The dealership has also been equipped with electric vehicle charging points in preparation for the wave of new electric models being launched under the Mercedes-Benz EQ brand.