Mazda’s ground breaking MyWay scheme, which takes cars to customers, is being rolled out to its accredited dealers.
The first is Hendy Mazda in Tunbridge Wells which will be followed soon by four others.
Launched in July 2015 the MyWay scheme offered central London retail car buyers not currently within easy reach of a Mazda dealership the chance to drive vehicles by taking vehicles to their front door.
Three years later this consumer focused scheme has delivered more than 400 cars in the capital.
MyWay allows customers to test drive, select, buy and service a Mazda without the need to visit a dealership. When a MyWay prospect requests a test drive the car is bought to them at their home or place of work by a Mazda Brand Champion for a no obligation test drive.
If the decision is taken to buy, the customer simply configures the car online before receiving a quote from supporting dealers within 24 hours.
Largely recruited from outside the automotive industry, the non-commission Mazda MyWay Brand Champions manage the customer’s relationship right through the buying process to ownership and onto servicing.
Jeremy Thomson, Managing Director Mazda UK said:“Hendy is the ideal partner with which to launch our first MyWay dealership, and it’ll be the first of five Mazda franchises we are looking to appoint as MyWay dealers in the coming months. The London based programme has shown us the benefits of reaching out to customers on their terms by offering a more accessible way to test drive, buy and own a Mazda.”
Mazda MyWay dealers will serve urban customers geographically challenged by the lack of a convenient physical dealership, while their selection has involved rigorous application of customer satisfaction standards.
Like the London MyWay scheme, each accredited dealership will have dedicated Brand Champions who will deliver a new personalised car buying experience.
Felicity Watson, Mazda MyWay Sales Manager at Hendy Mazda Tunbridge Wells, said: “The service enables customers who don’t want to travel to the centre of Tunbridge Wells to benefit from all the services offered at the Hendy Mazda showroom at a place and time that suits them.
“The entire process is designed to be easy and once we’ve delivered your new car to your home, the service continues into ownership, as we’ll collect and return your car when it needs a service.”
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